TKA Mission
The Knowledge Agency® (TKA) designs, builds, and operates intelligence processes that enhance our clients' enterprise competitiveness and value-creation.
TKA also offers consulting and training services to help our clients do this for themselves.
Lofty words indeed—but what does it mean? Let's break it down...
What is INTELLIGENCE?
The capability of your organization to perceive and respond rapidly to changing conditions in your competitive environment. Also, the information that supports this capability.
What is an INTELLIGENCE PROCESS?
A structured series of information-gathering, -processing, and -analytic activities that together produce relevant, actionable knowledge about your competitive environment. These typically include an optimal mix of advanced technologies and human skill and judgement.
EXAMPLE: Your company, seeking to enter new markets, systematically assesses their potential growth and profitability, as well as barriers to entry, before committing the substantial resources needed to launch in those markets.
What is an ENTERPRISE?
An organization with specific goals and structures—for example, a business, government agency, or non-governmental organization (NGO). Enterprises can be large, small, or in-between. The family or household is the most fundamental form of enterprise.
What is COMPETITIVENESS?
The ability of your organization to produce superior results through sustainable management of competitive forces. We define a 'competitive force' as anything that impacts your enterprise's ability to create value.
This definition includes, but expands well beyond, your direct competitors or rivals. It includes your customers, channels, and suppliers, as well as larger forces outside your industry—regulation, general business conditions, demographic and social trends, and technology trends. Each of these can impact your enterprise value, and should be monitored as part of an integrated intelligence process.
What is VALUE-CREATION?
The over-arching goal or mission of your enterprise. In business, value is typically defined in terms of financial metrics and targets—revenues, profits, return on investment (ROI), market share, stock price, and the ability to attract new investments. Non-financial metrics, for example those describing environmental sustainability and corporate social responsibility, can also be important.
EXAMPLE: Your company identifies an unmet market need. By acting rapidly on that knowledge, you develop an innovative product that establishes, grows, and protects a dominant share in what becomes an expanding, profitable market.