TKA Leaders

TKA's principals are veteran leaders in intelligence, strategy, marketing, and innovation. We offer significant achievements in building, strengthening, and defending the competitiveness and value of enterprises.
Our goal in each engagement is to provide sustaining benefits that outlive our direct involvement. Our clients find us evidence-driven, hands-on, clear-sighted, quality-focused, creative, resourceful, responsive, and easy to work with.
We're happiest when addressing client challenges — the tougher, the better.

Tim Powell - President

Tim Powell is a thought leader and organizational catalyst in strategic intelligence and knowledge strategy. His articles, books, and blog Competing in the Knowledge Economy blend these disciplines in addressing a range of management issues.
Tim is the developer of the Knowledge Value Chain®, a framework for assessing and improving the ROI and value of enterprise data, information, knowledge, and intelligence. He also led the development of I-TRACK™, a system for monitoring threats to brand integrity on the Internet.
Prior to founding TKA, Tim held senior client-facing and firm management positions at KPMG, PwC, and ORC International. Though much of his work has been with large, complex organizations, he has also served on the boards of start-ups in health care and technology, as well as working in nonprofits and government agencies.
Tim meets often with business, professional, and academic groups worldwide.  He serves on the faculty of Columbia University's innovative Information and Knowledge Strategy graduate program.
BA Yale College; MBA Yale School of Management.

Jay Gronlund - Alliance Partner

Jay Gronlund is president and founder (1990) of The Pathfinder Group. His core expertise is in marketing and new business development in the US and overseas, including strategic brand positioning and ideation. Typical projects involved a comprehensive market assessment, due diligence and customer research (including competitive intelligence), strategic and market entry planning, and brand development or revitalization for new products (including ideation sessions).
Related to these consulting activities, Jay organizes and facilitates customized workshops on various marketing and business development topics. He has taught a branding course at New York University since 1999, Positioning and Brand Development. His newest book Basics of Branding: A Practical Guide for Managers was published in 2013.
Jay has held senior executive positions in marketing and brand management at Newsweek, Seagram, Church & Dwight (Arm & Hammer), and Richardson-Vicks.  He is a graduate of Colby College and has an MBA from Amos Tuck, Dartmouth College.

Patrick Marrinan - Alliance Partner

Patrick is co-founder and Managing Principal at Marketing Scenario Analytica, a management consulting firm that helps companies transform socio-economic activism into business opportunity. 

Patrick is a leading authority on the subject of brand risk and socio-economic activism exposures for businesses and investors.   His work was recently published in GfK Global’s Marketing Intelligence Review, and he has spoken for the Wharton School’s business radio program “Dollars & Change” and Boston University’s Brand Relationship Institute.

Patrick has worked with a variety of firms during a distinguished career in marketing and strategic management, including The Beekman Group Private Equity, Philip Morris/Altria, MetLife, Hasbro Toys, Coca-Cola, Sony, ATT, General Electric, General Motors, ITT, Gillette, and others.

Patrick worked as a senior global advertising executive at BBDO, McCann-Erickson and Young & Rubicam. He has a BA from Boston College and an MBA from New York University.


Hall of Fame

In addition to our colleagues mentioned elsewhere on this site, TKA gratefully acknowledges the generous contributions of each of these associates, friends, and champions to our success (in no order, and with apologies to those we likely have missed):

Don Welsch Howard Bleiwas Alan Michaels David Smith
Andrea Haller John Matthews Chris Brune Reuben Danzing
Mark Dingle Ben Goette David Amarel Tom Nimen
Ken Fox Tom Portante Art Padoan Joe Giarraputo
Marge Arwady Cyndi Allgaier Laura Riss Bill Looney
Jeremy Rabb Steve Harper James Nastasi Rob Krist
Eli Amdur John Kessling George Karshner Guy St. Clair
Andrew Fassel Dave Powell Tom Kneir George Guernsey
Bill Bierce Jerry Levine Sheila Levine Bruce Marcus
Carole Congram Jim Pastreich Kevin McKean Janet Coolick
Susan Murphy Marya Holcombe Bradley Bloch George Witt
Jim Shanahan Kate Pugh Jeff Bull Julie Govaert
Dana Smith Ann Middleman Meghan Marx TJ Elliott

Above all we thank our clients, whose sponsorship has sustained and propelled us since 1989, and whose "needs to know" have been continual sources of challenge and inspiration.