Intellectual Property Forensic Intelligence System (I-TRACK™)
Brand piracy and other intellectual property infringements are said to cost businesses over $600 billion per year. These activities include:
- product diversion;
- switch-selling to generic versions; and
- outright product counterfeiting.
Target industries include recorded entertainment; software; luxury goods; consumer products; pharmaceuticals; and many others.
To respond to this urgent and growing problem, TKA designed, built, and operated I-TRACK™ (Internet Trends and Competitive Knowledge), an intellectual property forensic intelligence system to monitor brand and trademark activity on the Internet. I-TRACK produces a range of proprietary statistical reports on suspected brand piracy, and has enabled our clients to more quickly identify and stop these activities using internal security and law enforcement.
All TKA information is of top quality and accuracy. However, with I-TRACK, often human lives and legal outcomes are at stake, so our process checks and quality assurance are especially rigorous.
The initial development of the I-TRACK system was funded by TKA clients in the pharmaceuticals and consumer packaged goods industries.
Development and refinement of the approach continues. We've now designed a more comprehensive, real-time solution, the Integrated Product Risk Intelligence System™, to continually monitor all high-value brands within a multi-brand enterprise. An overview of this approach is shown below.
