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OpGen™- Identify and Develop Business
Opportunities
The Knowledge Agency has developed a research process called OpGen™
(Opportunities Generation) that identifies companies most likely to
need a particular business-to-business service or product.
EXAMPLE: The Knowledge Agency was drafted by a business services
firm to identify new sales opportunities. First, "buying triggers"
were identified that indicated a great likelihood of making a sale.
Then, tens of thousands of data elements were analyzed in order to
find companies best fitting the client profile of the firm. Finally,
direct inquiries were made to a smaller set of prospect companies to
identify those individuals responsible for buying our clients
services.
RESULT: Our client was able to achieve:
- a shorter sales
cycle;
- a higher close
rate; and
- a lower cost of
sales.
Click here for a published case study on needs-based targeting,
which forms the basis for OpGen™.
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