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I-TRACKTM- Map and Track Internet Activity
for Your Brand
The Knowledge Agency has developed an intelligence process called
I-TRACK™ (Internet Trends and Competitive
Knowledge) that identifies
key trends and variables in the Internet-based economy.
In one Fortune 500 installation, The Knowledge Agency created a complete
map of Internet activity in a major consumer products category. Over
80,000 data elements are collected and analyzed on a continual
basis. Various classes of trade, including major manufacturers,
smaller manufacturers, retailers, wholesalers, and online-only
providers are included.
Our clients use I-TRACK™ to:
- map pricing trends;
- identify
counterfeits, trademark infringements, and illegal trading
activities; and
- identify and analyze rival
brands.
Brand Piracy is a problem that
affects brand leaders in a range of industries. To learn more
about I-TRACK™, click
here. To read the Knowledge Agency white
paper on Global Brand Piracy, click
here.
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