PUBLICATIONS

 

 
  Here are some things that have been published by or about The Knowledge Agency (also known as TW Powell Co.) lately.

 

Sales and Marketing Intelligence

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"Needs-Based Targeting: An Internet-based Process for Identifying Business Opportunities"
Consulting to Management, Spring 2004. This article by Tim Powell discusses a technique for targeting new business.
"Commercial intelligence tools and techniques are available to read marketplace signals as they are just starting to emerge. Learning how to read and quickly act on these signals can be a catalyst to propel your practice into greater levels of success in the current marketplace."
"How High is Your Sales IQ?"
Competitive Intelligence Magazine, November 2003. This article by Tim Powell and Cyndi Allgaier of the Pine Ridge Group describes a systematic sales intelligence process.
"Total intelligence support, including internal and external intelligence, is essential to making a good sales impression ― and a sale."
"Enhancing Sales and Marketing Effectiveness Through Business Intelligence"
Competitive Intelligence Review, Winter 1998
. This white paper by Tim Powell and Cyndi Allgaier describes SCIP-sponsored research among over 200 companies describing competitive intelligence support for sales and marketing.
"Marketing and Sales is an 'acid test' for the practice of competitive intelligence. It is there that CI can -- and must -- have a significant, demonstrable impact if it is to succeed as a discipline."
 
The Value of Information

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"Knowledge Return on Investment"
Knowledge Management Lessons Learned: What Works and What Doesn't, (Info Today, 2004) Koenig and Srikantaiah, eds.
This book chapter by Tim Powell describes how to apply discounted cash flow ROI techniques (NPV and IRR) to knowledge management.
"The use of rigorous business thinking and analytical tools . . . will ensure that KM remains at the forefront of enterprise competitiveness -- and does not end up in the dustbin of management fads whose time has passed."
 
"Measuring the Value of Information Investments"
The Journal of AGSI, July 1994
. Early article by Tim Powell on the relationship between information and value-creation.
"Business Professionals in the United States are typically not trained to understand the value of information. Our MBA programs, for example, do not include training in the evaluation and purchasing of information or information technology. As a result, most senior managers are not well informed about the subject and must rely on their IS managers to do the right thing."
"The Value of Information"
chapter from The High Tech Marketing Machine (McGraw-Hill/Probus, 1993) by Tim Powell
. Early exploration of themes related to the economics of knowledge. Includes a simple test for strategic alignment of information expenditures with the business environment.
"Information is clearly a major asset to be managed, with some companies spending generously on its generation and processing…This spending often does not reflect the true competitive realities of the business.”
Knowledge-Based Processes

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"Impact of Mergers & Acquisitions on Research Productivity Within the Pharmaceutical Industry"
Scientometrics, 2004
. This article by Dr. Michael Koenig examines the relationship between merger activity and knowledge productivity.
 "When compared to those companies within the pharmaceutical industry that did not experience merger activity during comparable time periods, as well as to the industry as a whole, pharmaceutical companies that merged were able to achieve more favorable post-merger [R&D] productivity scores than were attained prior to their merger."
"The Knowledge Matrix: A Proposed Taxonomy for Enterprise Knowledge" - Knowledge Management Lessons Learned: What Works and What Doesn't, Koenig and Srikantaiah, eds., 2003. This book chapter by Tim Powell proposes a strategic taxonomy for organizational knowledge. "The development of a strategic taxonomy for enterprise knowledge is crucial if Knowledge Management is to succeed as a management discipline."
"The Knowledge Value Chain (KVC): How to Fix It When It Breaks" - Proceedings of the 22nd National Online Meeting, May 2001. This white paper by Tim Powell applies the "value chain" developed by Michael Porter and others to knowledge-based processes. "The productivity of the knowledge worker is the single most important factor in the competitiveness of the modern organization. And productivity is best enhanced when work processes are broken into their basic elements."
"Disinformation About Knowledge Management"
Competitive Intelligence Magazine, January-March 2000
. This article by Tim Powell re-examines some of the "conventional wisdom" about Knowledge Management - and finds it counter-productive.
"What is striking is the persistence of several fundamental myths about managing knowledge...Only by re-examining these articles of faith that 'everyone knows' about KM can we hope to break the resource-draining logjams that confront many companies addressing this important challenge.”
"Competitive Knowledge Management: You Can't Reengineer What Never Was Engineered in the First Place" - Competitive Intelligence Review, Winter 1997. This white paper outlines TW Powell's "agency" model for Knowledge Management (KM). It recommends that the KM function be positioned as the hub of a multidisciplinary organizational network of knowledge providers. "Corporations need a mechanism by which to manage the competitive KM process. Not another organizational box, and not another temporary task force -- but a permanent 'superagency' that stands outside the classical hierarchical relationships."
"Analysis in Business Planning and Strategy Formulation" - The Art and Science of Business Intelligence Analysis, Gilad and Herring, editors, 1996. This book chapter by Tim Powell outlines the goals and opportunities of business analysis. "Business analysis is part science, part art. The science is in knowing the tools, techniques, and sources for collecting and making sense of business information. The art is having the intuitive instincts to be able to sense what the data points are saying -- or, when they are silent, what their silence means."
 
"The Information Metabolism"
Competitive Intelligence Review, Winter 1996
. This article by Tim Powell explores the analogy between the organizational use of information and biological processes.
"There is a great opportunity here. Any company (or industry) that moves even a little closer to being able to effectively understand and use information resources will enjoy a distinct competitive advantage over its rivals. Whoever figures it out first, wins."
"Competitive Forces in Business Intelligence"
Journal of the Association for Global Strategic Information, November 1995
. This article by Tim Powell describes the business intelligence field in terms of one its own tools -- Harvard Professor Michael Porter's "five forces" model of industry structure.
"If business intelligence is to survive and thrive as an internal function, it must itself take note of the competitive pressures facing it. Business intelligence must use its own resources to design its own future, just as it helps the company design its future."
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