"Turning Knowledge Into a Collective
Asset" by Robert Hertzberg and Anna Maria Virzi
Baseline, April 2002. This article outlines the TW Powell
Co.'s Knowledge ROI Model. |
"Baseline offers a
scenario for how a knowledge management project could pay off,
as well as for some of the risks along the way." |
"Scoping out the E-Competition"
Global Finance, February 2000. This article
describes TW Powell Co.'s technique for scanning and evaluating
e-commerce efforts of clients' direct and indirect competitors.
|
"Making the right
decisions about how to develop and implement an e-biz game plan
at a time when the rules of the road are still being written is
one of the most common dilemmas facing top management today. TW
Powell Company, a New York-based information and strategy
consultancy, is addressing this concern with a new benchmarking
approach." |
"Your Website May Be a Spy Magnet"
Computerworld, September 1999. This article describes
some of the ways that intelligence experts gather information
from corporate web sites. |
"'One way to [test
whether a piece of information should be on your site] is to
have your own people role-play a competitor's intelligence
function to see what they might glean from your information,'
Powell says." |
"Knowledge and the Bottom Line"
Global Finance, September 1999. This article profiles TW
Powell Co.'s pioneering Knowledge Management work with a major
corporation. |
"Michael Crosby,
vice-president of Knowledge Management at Mott's, the $740
million producer of Mott's Apple Juice and Apple Sauce, says
'We're focused entirely on increasing value . . . Mott's aim is
to create greater revenues out of its knowledge base. The first
step is to take an inventory of all knowledge assets using the
TW Powell Company's Knowledge Balance Sheet.'" |
"Know What You Know"
Global Finance, October 1998. This article profiles TW
Powell Co.'s approach to Knowledge Management. Includes a brief
description of the Knowledge Value Chain™. |
"'Companies manage
their office supplies better than their information,' says Tim
Powell, managing director of the New York-based TW Powell
Company...'The average company is in possession of more
information than it knows what do with,' Powell says. 'But most
of it is wasted.' Various studies estimate that 80-90% of
purchased information is not used at all." |
