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The
objective of all knowledge-based business processes (including
Information Technology, Market Research, Competitive Business
Intelligence, Corporate Libraries, Research and Development, and even
Human Resources) should be — not just to collect or produce information
— but by so doing, to create enterprise value. It follows that the same
measures of effectiveness and ROI should be applied to information
investments (both hard and soft) as to other kinds of investments.
In today's economy the greatest single source of enterprise value is
knowledge — embedded in patents, trademarks, brands, employee skills,
and so on. Knowledge is at the core of enterprise value-creation.
Knowledge is, in that sense, the "engine" of value.
However, most organizations are riddled with non-optimized knowledge
processes — ones that fail to maximize value creation, and ones that
even destroy value. |